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Targeting

Targeting
  1. You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.
  2. If you target your ads to custom audiences, you must comply with the applicable terms when creating an audience.

Positioning
  1. Relevancy: All components of an ad, including any text, images, or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.
  2. Accuracy: Ads must clearly represent the company, product, service, or brand that is being advertised.
  3. Landing pages: Products and services promoted in the ad copy must match those promoted on the landing page, and the destination site may not offer or link to any prohibited product or service.

  Advertising Policies